Designing a Website’s Introductory Text: Tips and Examples
It turns out that people aren't reading on the web. They scan. We know this intuitively, because that's what we do. We know this from research, like this study from Jakob Nielsen about the reading pattern for Web content.
Burdened with this knowledge, do we really ever change our website designs?
I recently reviewed my experience with fivesecondstest.com over on my user testing project-better user experience.
These posts have forced me to see the light. From this moment forward I will strive to write better headlines and introductory text that are engaging and meaningful.
Website introductory text is possibly the only thing that is read - make sure that it delivers the right message.
Monday, September 12, 2011
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