Seriously. This makes alot of sense to me. Our whole society seems to be shifting to more and more choice - and it's getting freakin' exhausting.
Have we gone to far? I wish I could go back in time - for all kinds of reasons - but one would be to go to a 1960s supermarket. Why? because this is where the choice generation began. Food makers are kings of baffling by choice. now there are 15 types of EVERYTHING - ... could you imagine when you had only to pick between Regular and Decaff... perhaps there where two Brands. (And all that...)
All these little choices and we no longer have the energy to make BIGGER - MORE IMPORTANT - choices.
Oh well, I'm choosing Regular coffee.
More links:
Podcast where I got the tip on Decision Fatigue -
http://blogs.howstuffworks.com
NYT article that the podcast is based -
Do You Suffer From Decision Fatigue? - NYTimes.com
'Decision Fatigue' on Google Scholar - 117 articles (today)
http://scholar.google.com
Monday, October 03, 2011
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