InfoQ: QCon Keynote: Innovation at Google

InfoQ: QCon Keynote: Innovation at Google:

Patrick Copeland presents the first three principles of the eXtreme innovation approach based on the Pretotyping Manifesto: Innovators Beat Ideas, Pretotypes Beat Productypes, and Data Beats Opinion.

Fail fast and often. It comes natural to the those in virtual worlds, like games and blogs.

These guys at pretotyping.org get it. The idea is to put it out. Always be shipping. Godin asks "What did you ship today?"

Ideas aren't as important as things. Ideas are a dime a dozen. Put it out there and see what happens.

My rebut or hesitation of this is that I'm afraid of the "yard full of $hit" syndrome. Also called the 'Camero on blocks'. it's like the idea and half done projects of the past. It's hard to look at each day as you bring yet another project into the yard...

I guess the trick Copeland is talking about is, get alot of junk in the yard(ideas you are starting) - but don't make them huge, don't make them WebVan.com. Make them like Palm's paper prototype.

Less formally, pretotyping is a way to test a product idea quickly and inexpensively by creating extremely simplified versions of that product to help validate the premise that "If we build it, they will use it."

yep, I like this. If you are a creative person, don't be embarrassed to create. But, don't be foolish in putting all your efforts to create something people may not want. The speaker says you SHOULD be embarrassed by your first iteration of your new thing - if you aren't, perhaps you spent too much time building it.

hmmm, food for thought here.